Transparent Pricing

OPTAVIA Starter Kit Pricing

Current sale prices on all starter kits. Coaching is included at no extra charge with every kit.

Most PopularSave $115

Optimal Weight 5&1 Plan

Five Fuelings and one Lean and Green meal per day. The most structured path to weight loss, recommended for most new clients.

$402

$517 starter kit

  • 30-day supply of OPTAVIA Fuelings
  • Dedicated certified coach
  • Weekly check-in calls
  • Lean and Green meal guidance
  • Habits of Health digital tools
Get Started
For Active ClientsSave $130

Optimal Weight 5&1 ACTIVE Plan

Everything in the 5&1 plan plus ACTIVE Fuelings with added protein and amino acid blends. Built for clients who train while losing weight.

$448.75

$578.75 starter kit

  • 30-day supply of ACTIVE Fuelings
  • Essential Amino Acid Blends support
  • Dedicated certified coach
  • Weekly check-in calls
  • Workout-compatible meal timing guidance
Get Started
FlexibleSave $120

Optimal Weight 4&2&1 ACTIVE Plan

Four Fuelings, two Lean and Green meals, and one healthy snack per day. More food flexibility for active adults or those near goal weight.

$403

$523 starter kit

  • 30-day supply of OPTAVIA Fuelings
  • Two Lean and Green meals daily
  • Dedicated certified coach
  • Weekly check-in calls
  • Flexible meal planning guidance
Get Started

Prices reflect current OPTAVIA sale pricing. Up to 20% additional savings available on first Premier+ autoship order. Contact your coach for details.

Coaching Is Free

What comes with every kit

Unlike other weight loss programs that charge separately for coaching or support, every starter kit purchase includes a certified OPTAVIA coach at no additional cost. Your coach checks in weekly, answers questions, and adjusts your plan as your life changes.

  • Dedicated certified coach

    One coach, assigned to you from day one.

  • Weekly check-in calls

    Scheduled touchpoints every 7 days, no exceptions.

  • Lean and Green meal planning

    Your coach walks you through every meal.

  • On-call support

    Text your coach between sessions.

  • Maintenance transition

    Coaching continues after you hit your goal.

A la carte add-ons

Individual Fuelings

Weight loss shakes, bars, and meals sold individually.

$23.50

per box

Maintenance Fuelings

Optimal Health bars and shakes for clients in maintenance.

$19.95

per box

OPTAVIA ACTIVE Amino Acids

Essential Amino Acid Blends for clients on the ACTIVE plan.

$61.75

per unit

Habits of Health System

Dr. A's Habits of Health Transformational System book and tools.

$49.95

one-time

Healthy Snacks

OPTAVIA-approved snack boxes between Fuelings.

$10.75

per box

Common Questions

Pricing FAQ

Do I pay for coaching separately?+
No. Coaching is included with every starter kit purchase at no additional charge. Your coach stays with you through your entire program, including maintenance.
Is this a subscription?+
The starter kit is a one-time purchase. You can set up autoship for ongoing Fueling orders (and save up to 20% on your first Premier+ autoship), but there is no required monthly subscription.
What if I want to stop?+
You can cancel autoship or pause your program at any time. There are no cancellation fees or long-term contracts.
Are these prices current?+
Yes. These prices reflect current OPTAVIA sale pricing as of mid-2026. Prices may vary. Contact your coach to confirm current pricing before ordering.
Can I save more money?+
Yes. Your first Premier+ autoship order saves up to 20% off the already-discounted sale price. Ask your coach to walk you through the autoship setup.

Not sure which plan to pick?

Book a free discovery call. Your coach will recommend the right kit based on your goals, activity level, and schedule.

Book a Free Call